Hotspots and heatmaps
Capture coarse click activity, CTA clicks, dead-click candidates, rage-click candidates and conversion-weighted interaction zones without defaulting to heavy replay.
EVAVO Insight Layer
Heatmap analytics for the parts of a website people actually touch
Heatmap Analytics System is the product direction for the hotspot analytics repo we are building: a lightweight tracker, dashboard and reporting layer for seeing where people click, which CTAs move, which sections matter, where forms fail and where journeys start to drift.
It is deliberately broader than a heatmap. It covers page analytics, event tracking, funnels, customer journeys, scroll depth, CTA and hotspot tracking, form analytics, outbound clicks, downloads and web-vitals-style signals.
Commercially, it can become a hosted subscription product, a client-specific implementation, an enterprise/private deployment or a white-label agency analytics layer. The important part is that tracking stays modular, adapter-based, consent-gated and lightweight by default.
Product path
01
Track
Install a lightweight client package for page, CTA, scroll, form and interaction signals.
02
Scrub
Gate collection by consent and remove sensitive metadata before events leave the site.
03
Project
Turn events into heatmap, hotspot, friction, conversion and journey views.
04
Package
Deliver as subscription analytics, client implementation or enterprise deployment.
Layers
What the product can become
The same foundation can support a simple subscription heatmap product, a fuller journey-intelligence dashboard or a private enterprise deployment.
Funnels and customer journeys
Track the path from page view to section view, CTA, form start, submit, error, outbound click or download so the experience can be improved as a journey, not just a page report.
Subscription analytics
Package lightweight behaviour insight into a hosted product with tiered access, client dashboards, reporting and upgrade paths for teams that need more than GA screenshots.
Enterprise deployment
Support private or client-owned installs where data control, compliance expectations, internal dashboards, source-code handover or white-label delivery matter.
Commercial model
Subscription now, enterprise later
The product should work as a practical subscription heatmap analytics layer first, then scale into team, agency and enterprise deployments where dashboards, privacy, ownership and integrations matter more.
Subscription
Hosted tracker, heatmap dashboard, funnel views, reports and ongoing improvement notes.
Team
Client workspace, multiple tracked sites, user roles, saved views and priority journeys.
Enterprise
Private install, custom data boundaries, procurement-friendly controls and source-code handover where needed.
Agency
White-label or partner delivery for agencies that want client-facing heatmap analytics without vendor lock-in.
Use cases
Where this becomes useful
Heatmap Analytics System is for improving real website surfaces: landing pages, product paths, service pages, forms, CTAs and the handoffs that turn visitors into leads or customers.
Hosted subscriptions
A recurring EVAVO product for teams that want heatmaps, hotspots, funnels and monthly behaviour insight without installing a heavy analytics stack.
Enterprise and private installs
A controlled version for larger teams that need data boundaries, custom dashboards, user roles, procurement comfort or source-code ownership.
Agency and white-label analytics
A white-label-ready layer agencies can use to give clients heatmap and journey insight without handing the whole measurement model to a vendor.
Website improvement loops
Use hotspot and journey evidence to prioritise UX, copy, CTA, navigation and form improvements without adding performance bloat.
Safeguards
Useful insight without turning the site into a tracking mess
The product direction is lightweight behaviour insight that EVAVO can sell as a subscription, adapt for client projects or deploy privately for enterprise teams without making every website dependent on heavy analytics vendors.
Hosted subscription option for smaller teams and ongoing website optimisation retainers
Enterprise or private deployment option for clients that need stricter control or ownership
Consent-gated analytics and optional replay-mode boundaries
Privacy scrubbing for names, email, phone, address, message, payment and token-style metadata
Sampling controls so the tracker can stay lightweight on production sites
Provider-agnostic adapter layer so one vendor does not own the whole measurement model