Hotspots and heatmaps
Capture coarse click activity, CTA clicks, dead-click candidates, rage-click candidates and conversion-weighted interaction zones without defaulting to heavy replay.
EVAVO Insight Layer
Heatmap analytics for the parts of a website people actually touch
Heatmap Analytics System is the product direction for the hotspot analytics repo we are building: a lightweight tracker, dashboard and reporting layer for seeing where people click, how far they scroll, which CTAs move, which sections matter, where forms fail and where journeys start to drift.
It is deliberately broader than a heatmap. It covers page analytics, event tracking, click hotspots, scroll maps, funnels, customer journeys, CTA tracking, form analytics, outbound clicks, downloads and web-vitals-style signals.
Commercially, it can become a hosted subscription product, a client-specific implementation, an enterprise/private deployment or a partner agency analytics layer. The important part is that tracking stays modular, adapter-based, consent-gated, privacy-scrubbed and lightweight by default.
Product path
01
Capture
Install a lightweight tracker for page, section, CTA, scroll, form, outbound, download and interaction signals.
02
Gate
Respect consent, sampling rules, do-not-track states and site-level collection settings before sending events.
03
Scrub
Remove or mask sensitive names, email, phone, address, message, payment and token-like metadata before storage.
04
Project
Turn events into heatmap, hotspot, scroll, friction, conversion and journey views.
05
Report
Surface dashboards, saved views, annotations, client reports and practical improvement notes.
06
Package
Deliver as hosted subscription analytics, client implementation, agency layer or enterprise deployment.
Layers
What the product can become
The same foundation can support a simple subscription heatmap product, a fuller journey-intelligence dashboard, a partner agency reporting layer or a private enterprise deployment.
Funnels and journeys
Track the path from page view to section view, CTA, form start, submit, error, outbound click or download so the experience can be improved as a journey, not just a page report.
Scroll and form insight
Show where people reach, where they hesitate, which fields cause friction, which forms fail and which content sections actually support conversion.
Dashboards and reporting
Package the data into client dashboards, saved views, monthly reports, annotations and improvement notes that teams can use without digging through raw analytics.
Subscription analytics
Package lightweight behaviour insight into a hosted product with tracked sites, tiered access, dashboards, reporting and upgrade paths for teams that need more than GA screenshots.
Enterprise deployment
Support private or client-owned installs where data control, compliance expectations, internal dashboards, user roles, source-code handover or partner delivery matter.
Commercial model
Subscription now, enterprise later
The product should work as a practical subscription heatmap analytics layer first, then scale into team, agency and enterprise deployments where dashboards, privacy, ownership, roles and integrations matter more.
Subscription
Hosted tracker, heatmap dashboard, scroll maps, funnel views, reports and ongoing improvement notes.
Team
Client workspace, multiple tracked sites, user roles, saved views, annotations and priority journeys.
Enterprise
Private install, custom data boundaries, procurement-friendly controls, source-code handover and internal reporting where needed.
Agency
Partner delivery for agencies that want client-facing heatmap analytics, dashboards and reports without vendor lock-in.
Use cases
Built for client value without analytics bloat
The system should help clients understand user behaviour without adding a huge always-on surveillance layer or tying every decision to a third-party dashboard.
Hosted subscriptions
A recurring EVAVO product for teams that want heatmaps, hotspots, funnels, scroll maps and monthly behaviour insight without installing a heavy analytics stack.
Enterprise and private installs
A controlled version for larger teams that need data boundaries, custom dashboards, user roles, procurement comfort, source-code ownership or private hosting.
Agency and partner analytics
A partner-ready layer agencies can use to give clients heatmap, journey and improvement reporting without handing the whole measurement model to a vendor.
Website improvement loops
Use hotspot, scroll, form and journey evidence to prioritise UX, copy, CTA, navigation and landing-page improvements without adding performance bloat.
Safeguards
Performance and privacy stay part of the product
The analytics layer should be useful because it is disciplined: lightweight event capture, clear consent boundaries, sensitive-field scrubbing, sampling, batching, lazy loading and modular provider adapters.
Hosted subscription option for smaller teams and ongoing website optimisation retainers
Enterprise or private deployment option for clients that need stricter control or ownership
Consent-gated analytics with optional replay-mode boundaries rather than default always-on session recording
Privacy scrubbing for names, email, phone, address, message, payment and token-style metadata
Sampling, batching and lazy-loading controls so the tracker can stay lightweight on production sites
Project, site and role controls for teams, clients, agencies and enterprise workspaces
Provider-agnostic adapter layer so one vendor does not own the whole measurement model
Clear event taxonomy for CTAs, forms, downloads, outbound clicks, scroll depth, web vitals and custom events